In the years 1989 to 1999, Arthur David experimented with the medium of photography between the poles of applied work and art. With few exceptions he worked with an analogue small format camera without large equipment. In order to pay the cost of living, he also worked for advertising, at least where creativity was required, as well as for various more demanding magazines. It is also not concealed, that he with such orders often a trained technician and photographers as assistants needed. Arthur David: “I knew a lot about the structure of images, aesthetics and light, but little on the technical side of photography“.